Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)

Marketing activities are obviously important for corporate activities. However, as there are broad and abstract regulations under the Unreasonable Premiums and Misleading Representation Prevention Act and detailed regulations for each product and service, it is difficult for companies to correctly understand the whole picture of the regulations and conduct marketing activities without violating laws and regulations.

In particular, given that, in addition to the conventional advertising methods, there are also more diverse advertising mediums and methods using the internet, compliance with the Unreasonable Premiums and Misleading Representation Prevention Act requires exploration of advertising and labeling methods that meet the needs of the times, taking into account compliance with the guidelines and numerous examples of cases where the regulations were enforced.

We have handled a number of cases involving investigations conducted by the Consumer Affairs Agency, and based on such experience, we provide various advice on advertising, labeling, and sales campaigns to both international and domestic companies. In addition, we are constantly gathering information with a high interest in legislative and enforcement trends in this area, and were able to obtain the first decision in Japan revoking a surcharge payment order for violation of the Unreasonable Premiums and Misleading Representation Prevention Act, and our performance has been highly evaluated by external rating agencies.

We will continue to provide high-level and practical advice on advertising and labeling, which form the foundation of consumer trust.